Being a perpetual misfit, Saswat was tagged under ‘creative’ category by techies, while the creatives felt he wasn’t mad enough. In reality, he got his answers in new age business strategies and finally found his calling at the intersection of all these specialisations.
Saswat is a multidisciplinary designer from Glasgow School of Art. After being trained at BBC Scotland & Channel4 London, he has subsequent work experiences within the media & design industry producing videos, animation, multiplatform content, online games, branding, websites & immersive design. In 2013, British Council awarded him ‘Creative entrepreneur fellowship’ to conceptualise and produce a UK-India global project on ‘Games for social change’. Few recent successful projects include “live interactive quiz” on MakeMyTrip app (won gold in ScreenXX awards 2019 for best travel show on web), “Social VR for business” (Accenture), “Retail VR for enterprise” (Walmart), VR games, “interactive video viewing app” (Aga Khan Foundation Europe) and “Mega icons” National Geographic series (won gold in Asian TV Awards 2019). Few other recognisable brands that Saswat has worked with are Walt Disney, Nickelodeon (Viacom18), Endemol, Pocket Aces pictures & Cambridge University Press.
Saswat is truly excited to experience the dynamic and fast evolving landscape of interactive entertainment business in partially-globalised & partially-hyperlocal societies where telling meaningful & actionable stories is more important than ever before. He identifies with multiple communities and enjoys being an ‘outsider’. Being 194 cm (6’4”) tall, he is, yet again, a misfit in most group photos. He is hopeful that future work from home policies will enable him to bring home a pet dog one day.